What is SEO and Why You Should Know It?


Have you ever wondered why some websites are listed on the top of a search engine results page (SERP) while some find a place at the bottom or in the next pages? It is because of search engine optimization (SEO), a process that increases the quality and quantity of traffic to your website through organic search engine results. All search engines like Google, Bing, Yahoo, etc. show search results based on the rankings they provide according to what they consider to be relevant to the search engine users. IT consultants can help website owners with the process of search engine optimization and increase traffic to their website in an organic way.

What is SEO?

Search engine optimization is a process that helps in increasing the quantity and quality of organic traffic. Let us understand what exactly SEO is –

  • Quality of traffic – While designing and developing your website the website creation services professionals should build the site in such a manner that it attracts the exact kind of customers you are looking for. Your website should attract the right target audience that can turn into profitable leads.
  • Quantity of traffic – It is not just enough if you have the right quality of visitors to your website. According to the custom website builders, your traffic should be more so that there are more deals out of leads.
  • Organic results are those results that are not paid for and are due to the regular efforts of IT consultants in the form of onsite and offsite SEO.

Whenever we enter a word or phrase in the search box of a search engine website (Google, Yahoo, etc.), the search engine comes up with a huge list of websites or web pages that potentially contain information that is relevant to the word or phrase searched. This happens because as soon as a word is keyed in the search box, the crawler of the search engine collects all the relevant information across web pages available on the internet and helps in building an index of the information. This index is run through an algorithm that gives a result that is the most relevant to the data searched for. Using the best custom website design and appropriate content a website can be optimized for search engines that help the websites to be ranked high by the search engine algorithms and they appear on the top in search engine results page (SERP).

Search engine optimization is a specialized field that needs to be handled by IT consultants who are proficient in it. SEO starts right from the building of an SEO-friendly site and involves a range of techniques to optimize a website which includes creating an appropriate domain name and the right internal links; developing SEO content with the right usage of keywords, SEO-friendly copy, title tags, meta descriptions, etc. Choose the best custom website builders for your website because search engine optimization involves both on-site optimization and off-site optimization that need to be done while developing a website and then continued to keep it updated with the latest updates and changes in search engine algorithms.

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