Use of Animation Effectively in Web Design

Animation that was used for cartoons only earlier is being used widely everywhere these days as it is fun and user-friendly. Animation is a medium through which a still image is made to appear as a moving image. The technological advancements have widened the scope for animation and it is being extensively used in the web design space by the IT consultants. That is the reason; the websites that looked boring with simple text and images are now taking a new look with the use of animation. According to the website developing services professionals, animations can be used in various forms – full-screen moving images, GIF animations, hover effects etc.

Professional website builders use a host of web technologies such as WebGL, GSAP, JavaScript, HTML5 and CSS to create animations in web designs. The various web technologies available in recent times have made the job easier for IT consultants in creating inspiring and sophisticated animations that are compatible with multiple devices like desktops and mobile devices. One question on many minds is why animation should be used at all for websites? Here are some awesome reasons animation should be used in web designing:

-Even a small animation on a website helps your site stand out among the competition with amazing web design and effects.
-Animations can help to garner the attention of the users to a specific element of the website.
-Animation facilitates keeping the visitors entertained that helps in engaging visitors and increasing repeat audience.
-Animations can help the users in identifying the call to action buttons and use them.

Although it has become much easier to build websites with a lot of animations, they should be used with restraint as anything excessive can bring negative outcomes. Professional website builders insist that animations should be added only if they are absolutely necessary and serve a purpose. Website designers should take note that websites with several animations may seem like a visual overload. Here given are a few situations where the use of animations would make the web design more effective.

1.Page loading: In spite of maximum efforts, there will be times when a web page loads slowly. To counter this, animations can be used that are fun and engaging. However, it has to be ensured that the animation loads quickly and doesn’t annoy the users.

2.Progress: Animations can be used to represent the progress of a particular task.

3.Micro-interactions: Simple animations can be effectively used

-To highlight if a feature is turned on or off
-To show if action was successful or not
-To highlight a specific piece of information

4.Hidden menus: When working with web design with a large number of pages, the best use of animations can be made to reveal hidden menus or drop-down menus.

5.Responses: Animated responses are useful to facilitate users to understand the process of a particular task and proceed with the intended action.

6.Story-telling: The story of how a website began its journey or anything else that needs to be shared with the users can be done with beautiful animations and slides.

With effective use of animations, web designs can be made fun and engaging to enhance the user experience. By using animations appropriately those reflect your brand and product personality; animations can be made a vital design tool for user experience and brand messaging.