Backlinks are an important factor in how your webpage ranks in search engine rankings and are an integral part of search engine optimization strategy. A backlink is a link to your website from another website and is also known by names like hyperlink, incoming link, and inbound link. Backlinks of high quality help you get a better rank in the internet users’ keyword searches which will bring increased traffic to the website and result in improved business. But, branding consultants insist, a website should not only look for powerful websites that can give backlinks but the content on that website should be relevant enough for your website. Else, there are more chances that backlinks backfire. Let’s check out a few types of content that attract backlinks naturally according to the professional branding services experts.
List posts: It’s found that many people like and love list posts and these kinds of content are shared the most as per some studies. List posts are one of the most popular content types because of their key elements that help a reader get a glimpse of what and how the content is going to be. The reader gets to understand how much time the content would take to read from its heading which builds a curiosity among the readers. Also, the list format is easy to scan and gives a synopsis of the article through the sub-headings.
Comprehensive posts: Experts from branding firms say that although mini blog posts of 300 odd words are easy to read, they don’t attract backlinks. Only those comprehensive posts that have in-depth and comprehensive information as their content can attract backlinks in a better way.
Guide posts: If you have the patience and content, it is a great a way to create high-quality and detailed blog posts that work as guides. Creation of guides obviously needs a lot of investment in terms of money, time, and other resources but it is worth it say the top branding consultants.
Infographics: Infographics is the visual representation of information by using elements of design to express complex messages to viewers in an easily comprehendible way. In other words, Infographics are enhanced versions of standard images along with facts or statements that are visually appealing, easy to understand, and can be easily recalled.
Professional branding services experts tell that there is no one size fits all content type that would bring great success. Different types of content may work well for different websites and building backlinks need huge investments of time, patience and the right attitude. You ought to remember that whatever kind of content it is if it is relevant and useful to the user, you would naturally get backlinks from other related websites. Hire Accuprosys, one of the best branding firms to create content that improves your search engine rankings.