Importance of Colour in Your Logo

A logo has a big impact on how your customers perceive your brand and how well they remember it. If you want to have a great brand recollection with the help of your logo, it has to be exceptional and definitely stand out in the crowd. Once you are done with the basic steps of understanding why you need a logo and defining your brand identity, you need to choose your design style. Branding consultants can help you a great deal in choosing the design style that suits well for your business or brand. Once you choose your design style, whether it’s classy, vintage, modern and minimalist, fun, or handmade; you need to identify the colours that you will use for your logo.

According to the top branding agencies, a good logo should be synonymous with the brand it represents. To make logos instantly recognizable, an element that is essential in the logo design is colour. The colour you use for your brand can talk much about your brand because colour psychology plays a significant part in your branding efforts. Colours can influence your thinking and how you feel about something and this may happen at a subconscious level.

If you talk to the branding services experts, they would say that the right selection of logo colours can highlight your brand’s strengths thereby helping you to get the right customers who are looking for your products/services. Logos create a great visual recall aspect that can’t be beaten by another element of branding. Generally, most of the big brands are using blue, purple, red, orange, yellow, and green for their logos. Different colours resonate with different emotions and hence, depending on the industry you are in and the kind of impact you want to create on your customers, you must choose your logo colours. Let’s discuss here the colour psychology that creates such a robust visual recall for logos and what colours must be chosen for your logo for a strong impact on the target audience.

Meaning of Colours:

  • Red symbolizes power, energy, passion, love, aggression and danger.
  • Yellow symbolizes optimism, hope, cheerfulness, warmth, happiness and positivity.
  • Blue symbolizes trust, security, order, cleanliness, strength and reliability.
  • Orange symbolizes energy, balance, warmth, creativity, cheerfulness and enthusiasm.
  • Green symbolizes nature, health, good luck, fertility, money and eco-friendliness.
  • Purple symbolizes spirituality, mystery, royalty, sophistication, femininity, etc.

So, to design your brand logo, you must first identify the emotions that you want to convey to the target audience through your brand. Branding consultants in Hyderabad, say that you must have a vision as to how you want your brand to be perceived and differentiated in the competitive marketplace. When working with the top branding consultants, you will get the right recommendations for your logo because they suggest colours based on both your brand needs and industry choices. For example, people in retail health businesses choose red for their logo. People in the fitness industry choose orange/yellow colours for their business.

If you want to design a logo for your brand or revamp your logo to uplift your brand recognition, choose Accuprosys, the top branding agency in Hyderabad that offers excellent logo design services.