Intellectual property refers to the creations of the human brain which includes creations related to ...
A trademark may be a word, symbol or design that gives identity to goods and services based on its source.
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Start-ups are naive about their intellectual property (IP) requirements and tend to overlook possible IP infringements they may be making. What results? A fatal mix of litigation costs, product recalls, negative publicity and sometimes, a taste of pr...
Read MoreIf you thought corporate identity simply corresponds to a compelling tagline, a well-designed logo or a striking brand name, you are absolutely wrong.Great branding does not just end at these three branding stakes! The corporate or brand identity of ...
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