Businesses always try to make the most of every marketing method available and with the kind of opportunities available these days it is much easier to take a product to the target audience. However, it is just required that the businesses understand these opportunities and use them to their advantage. Organizations should understand that different media have different features and need to be tackled differently and branding consultants say, marketing on Facebook is unique and strategies followed for marketing on television or website should not be used for Facebook promotions.
Per statistics, Facebook has more than a billion daily active users on an average which is a big number to ignore and this creates a need to build a perfect Facebook marketing strategy for businesses to gain from its vast reach. Here are a few amazing ways suggested by corporate branding services professionals to promote your products on Facebook.
Facebook page: Facebook business page is an amazing marketing tool for businesses that lets the businesses to list their products and share images, posts, and links regarding their products or services. By taking into consideration what customers and audience would want to see, businesses can post content and share media images or links that would help in their brand development.
Facebook advertising: Corporate branding services experts suggest implementing Facebook advertising in a business’ marketing strategy to drive increased website clicks and likes for the business page. This helps in increasing a business’ followers who interact regularly that results in building relationships that further translate into conversions in the near future.
Giveaway: An awesome way to win customers through Facebook is to run a free trial period or giveaways on the Facebook page. Giveaways can be given to those people who share the business posts with their friends and help in spreading the word.
Education: Educating people with images and videos of real products instead of stock photos is another inspiring way to promote a product. Branding consultants suggest taking optimum benefit of the 3600 video feature or live video feature of Facebook and using technology to make customers have a virtual experience of the product or the store.
Testimonials: Including customer-testimonials is a method that shows the credibility of the product. When happy customers share their testimonials on Facebook, it gives out signs that the product is good and others tend to think about the product. It should be ensured that the testimonials are real and are not cooked up.
Insights: With the help of Facebook Insights businesses can learn more about the people who visit and like their page and understand their tastes and preferences. With this information, a business can customize its posts and offers so as to meet the needs of the customers or visitors.
Facebook campaign if effectively used can build trust on a product and boost brand development and engagement. Ensuring that the Facebook campaign is informative and entertaining will take the business a long way and for doing this successfully businesses need to take support from branding firms that are accomplished in charting out marketing strategies.